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Are you missing a very important sector of your market? You may be putting all of your resources into women’s skin care and missing the ever expanding male market, you may be overlooking a very powerful segment for potential new clients. The men’s personal-care market currently measures at $2.1 billion and by 2012 that figure is expected to reach $2.8 billion according to Nielsen. While this is a global trend, the U.S. is rapidly emerging as one of the largest markets for men’s care. Even if you don’t have a steady stream of male clientele, remember that women have a strong influence on a man’s skin care routine. The women in your aesthetic chair are also wives, girlfriends, sisters and moms, and you can bet they suggest skin care products to the men in their lives. The male appeal

Ask any man what his top daily annoyances are, and shaving will undoubtedly be near the top of the list. It’s not so much the process or time it takes, but the sheer discomfort it often causes. Many men battle with razor burn, dry, sensitive skin, and ingrown hairs on a regular basis.